Food colours, as we all are familiar with, are widely being used in food products and liquid refreshments, be it natural or artificial. The question is, what are the reasons behind this addition to edibles? Well, we would like to give an insight into this
Represent a flavour
There’s a famous saying, “Unless or until you won’t show it, it won’t sell”. The manufacturer seeks every possible way to make his or her product attractive, and it’s a universal fact that a world without colours is like a fish out of water – no purpose. Thus, the producer uses the pigments to drive sales, increase revenue, and capture the majority of market capitalization.
Talking from a consumer’s side, it’s inevitable that a product without colours would make it impossible to identify which flavour is used; colours portray flavours. A yellow die showcases lemon flavour, red for pomegranate and cherry, and green for pears and avocado. If a consumer dislikes a specific taste, he would not buy the one! Hence, colours assist the locals by making purchasing choices feasible.
Consistency
A wide number of products contain crops, and they might not show the required colour after harvesting. For example, corn flakes might contain minimal amounts of corn, which is an agriculture-based product; to maintain yellow colour after collecting, the producers add colours, to meet consumer’s demands.
Consequently, there is a bonding of trust created between the producer and the shopper, which benefits both; the shopper gets the required consumption at discounts in the longer run, and the producer might get some new customers through referrals and quality of trust.
Shade lost during purifying
A lot of you might not know the verity that giving heat to a product kills microorganisms, small species that have adverse effects on human health; microorganisms include bacteria, viruses, and fungi. This implementation of heat ensures that a specific product is safe for consumption. In this contemporary world, the user’s health is more important than ever; in respect to this, the manufacturers pasteurize commodities before being available in the market. This signals towards the better quality of the edible, attracting existing consumers and gaining new ones.
But why add pigment? Following the researches carried out by scientists, the colour of the edible is lost quite frequently during the process of giving heat, i.e., pasteurization. As a solution to this, colours are added to beautify the goods and would generally appease us. After all, who would buy a dull article?
Meanings
Another important reason why colours are used in everyday goods is to express meaning; the red colour symbolizes tasty since the apples and cherries are mouth-watering.
On the other hand, the yellow colour is considered to be the happiest one. Besides, the colour ‘green’ expresses healthy, in the sense that plants are green-coloured, and they are vital for the atmosphere to remain healthy, as well as our structure being healthy through a plant-based diet.
Last but not the least, the orange colour showcases energizing, since carrot juices and orange juices drank in the scorching heat makes an individual feel energized.
