The first time I tasted an Ayurvedic bar made with hibiscus and ashwagandha, it was the color that caught my eye. A natural, inviting red—not too loud, not too dull. Monascus Red is emerging as a go-to natural colorant in India’s Ayurveda-inspired functional foods,...

It always surprises me how something as small as a pinch of color can carry so much weight in the world of food. Sourcing high-quality Monascus Red means more than finding a red pigment—it’s about color consistency, safety, and regulatory compliance. Indian...

I’ve had more conversations about red coloring than I ever thought I would. But when you’re sourcing Monascus Red, especially for food and health products in India, every little detail matters. Indian manufacturers choosing between natural and artificial Monascus Red...

When I walk through an Indian sweets shop, the colors always pull me in first. Among them, the deep, radiant red is the one that whispers tradition—and lately, it’s Monascus Red doing the talking. Monascus Red, a natural pigment made through fermentation, is being...

I’ve had countless conversations with Indian business owners, especially food and supplement manufacturers, who ask me the same question—“Is Monascus Red really cost-effective for us?” It’s a fair question, and one worth digging into. Monascus Red offers a vibrant,...